Head of Viral Marketing – Products & Services

Job Description:

• Lead and grow the Viral Marketing organization, including team structure, operating cadence, experimentation frameworks, and performance metrics
• Design repeatable, social-first growth systems that convert attention into sign-ups, activation, revenue, and retention
• Own and influence performance outcomes tied to viral and social-led marketing, including conversion efficiency and return on investment
• Develop integrated launch and growth systems that connect creative, distribution, partnerships, retail, and lifecycle marketing
• Partner closely with Product, Performance Marketing, Analytics, Creative, and Production leadership to drive coordinated execution
• Lead growth initiatives with brand and retail partners that deliver both cultural relevance and measurable business impact
• Establish clear reporting and learning loops to scale what works, improve efficiency, and quickly stop what does not
• Hire, develop, and lead senior marketers and managers, building a function that operates independently of founder involvement

Requirements:

• 10 or more years leading marketing, growth, or integrated marketing functions with direct accountability for business outcomes
• A proven track record of turning cultural attention into sign-ups, usage, revenue, and repeat engagement
• Strong commercial judgment across multiple business models, including consumer products, services, subscriptions, fintech, telecom, or partnerships
• Deep understanding of how social and viral mechanics influence behavior across the full customer lifecycle
• Experience building and scaling teams, systems, and processes in fast-moving, ambiguous environments
• Ability to balance creative instinct with analytical rigor and performance discipline
• Comfort operating at high velocity while making clear decisions with imperfect information

Benefits:

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days

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