Senior Performance Copywriter, Paid Media

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech. The Role SimplePractice is looking for a Senior Performance Copywriter, Paid Media who lives at the intersection of high-level brand storytelling and high-velocity social execution. You aren’t just a writer; you’re a concept engine. You understand that in today’s landscape, a "great" ad isn’t just grammatically correct—it’s thumb-stopping, platform-native, and strategically undeniable. You will partner closely with our Paid Media team and Art Directors to turn complex product features into human-centric, high-converting video and social content. This role is for a seasoned writer who has a strong creative POV, thrives on autonomy, and knows how to build creative systems that scale.

Responsibilities

• Concept at scale: Generate a high-volume of distinct, conceptual hooks and scripts for every brief, moving quickly from ideation to execution.
• Write for the scroll: Craft high-performing scripts for TikTok, Meta, and YouTube that feel native to each platform.
• Own the set: Provide script direction on-set during video shoots to ensure the tone, pacing, and energy are captured perfectly.
• Rapid creative iteration: Use performance data as a springboard to pitch out-of-the-box creative tests that challenge the status quo.
• Manage the production lifecycle: Partner with video editors and motion designers to oversee the post-production of your concepts.
• Audit & Iterate: Regularly review creative performance with the Paid Media team to identify "winners" and rapidly script 2.0 and 3.0 versions.
• Stay socially fluent: Maintain a deep understanding of current social trends, audio hooks, and visual formats to keep our ads feeling fresh.
• Simplify the complex: Humanize our SaaS platform by translating technical features into simple, resonant "a-ha" moments for clinicians.

Desired Skills & Experience

• Experienced – You have 5+ years of performance marketing or creative strategy experience (in-house or agency), with a heavy concentration in paid social and digital video.
• Platform-native – You have an instinctive grasp of the visual and verbal languages that drive engagement across fragmented social feeds.
• Autonomous & proactive – Ambiguity doesn't slow you down; you take full ownership of projects and can navigate tight deadlines with minimal hand-holding.
• Data-informed – You’re a natural performance thinker who views metrics as a spark for big ideas, not a ceiling on creativity.
• High-velocity – You thrive in fast-paced environments and take pride in maintaining a high bar for quality even when outputting a large volume of scripts.
• Collaborative – Your default mode is a tight Art + Copy + Stakeholder partnership where ideas are built in lockstep.
• Forward-thinking – You’re excited to co-pilot creative ideation with AI tools and willing to test bold or unconventional approaches.
• A portfolio showcasing high-performing social campaigns, video scripts, and conceptual brand work.
• Proven experience in performance creative—you can speak to how your creative choices influenced specific business outcomes.
• Experience on-set at video productions (directing experience is a major plus).
• Exceptional self-editing skills, with a focus on brevity and punchiness.

#LI-Remote Base Compensation Range $100,000 - $125,000 annually Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay. The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

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