Paid Ads Manager — SaaS Growth (Google + Meta)

I'm the founder of Annotra (annotra.com), a SaaS tool that helps patent illustrators and designers create USPTO-compliant patent figures through drag-and-drop PDF annotation. The product is priced at $19.99/month with a 7-day free trial. I'm looking for an experienced paid ads manager to own our paid acquisition from the ground up. I'm a developer, not a marketer — so I need someone who can operate independently, make smart decisions with the budget, and report results clearly without requiring my constant input. WHAT YOU'LL OWN: - Google Search Ads — targeting patent illustration and annotation keywords (high-intent) - Meta Ads (Facebook/Instagram) — targeting freelance illustrators and designers - Conversion tracking setup — Google Tag Manager + Meta Pixel installation and configuration - Ad creative direction — I'll provide a raw screen recording of the product; you'll write copy and direct creative - Weekly reporting — a short summary of spend, cost per trial, trial-to-paid conversion, and recommendations IDEAL CANDIDATE: - Has run paid acquisition for a SaaS product under $50/month - Can share examples of cost-per-trial results from past campaigns - Understands the difference between top-of-funnel awareness and bottom-of-funnel conversion campaigns - Knows how to structure campaigns to learn fast on a limited budget - Does NOT need hand-holding — I want to review results, not manage the process IN YOUR APPLICATION, PLEASE ANSWER: 1. Have you managed paid ads for a SaaS product before? What was your average cost per trial or cost per sign-up? 2. Walk me through how you'd structure the first 30 days for a product like this. 3. How do you report results — what do you send, and how often? BUDGET & SCOPE: - Monthly ad spend budget: $1,000–1,500/month (you manage, I approve) - Management fee: open to proposals, prefer a flat monthly retainer - Start date: ASAP Please do not apply if you primarily focus on brand awareness, impressions, or follower growth. I need paying customers. Apply tot his job Apply To this Job