Marketing Specialist（Bilingual in Chinese）

Key Responsibilities

• Develop and execute integrated marketing campaigns across digital, direct mail, and e-commerce channels to attract restaurant owners and industry partners.
• Create and manage marketing materials, website content, social media posts, and email campaigns to effectively promote ARA’s products and services.
• Engage with potential clients and key decision-makers through offline outreach, including community events and on-site visits within the restaurant industry.
• Identify, build, and maintain relationships with potential vendor and business partners to expand collaboration opportunities.
• Lead product demonstrations and support customized solution development, including system training and installation assistance.
• Work closely with internal sales, operations, and technical teams to ensure a seamless post-sales experience for restaurant clients.

Qualifications

• 1–3 years of marketing experience in North America; experience in restaurant promotion, business partnerships, or social media marketing preferred.
• Familiar with offline district promotion workflows; capable of independently securing supplier and association partnerships.
• Proficient in TikTok, Instagram, Facebook, and Google Ads; basic short-form video editing skills required.
• Fluent in English and Chinese; able to clearly present products to Chinese restaurant owners in the US and conduct on-site demos.
• Results-driven, proactive, and able to handle performance pressure from field promotion and business development; strong cross-team collaboration skills (sales / suppliers / associations).

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