Paid Media Specialist (Ireland and Cyprus)

We are Aella Creative Force, a bold branding and digital agency based in Westport, Ireland, operating across Ireland, the UK, and the EU. We help ambitious brands grow online through strategy, creative, and performance marketing that actually moves the needle. In 2026, we are scaling fast. We are looking for a Paid Media Specialist to own paid acquisition across Meta and Google for our client portfolio, end-to-end. Strategy, campaign builds, creative direction, optimisation, scaling, and reporting. All yours. If you are obsessed with ROAS, love building campaigns from scratch, and want to work with a creative team that actually gets marketing, keep reading. Tasks Paid Social and Search Build and optimise campaigns across Meta Ads (Facebook and Instagram) and Google Ads: Search, Display, Performance Max, and Shopping Develop high-converting acquisition funnels for leads and sales across multiple client accounts Brief and collaborate with our creative team on ad visuals and copy that drive conversions Build and manage audience targeting: custom audiences, lookalike audiences, interest targeting, and retargeting Scale what works fast. Cut what does not. Campaign Optimisation and Performance Monitor ad budgets daily: pacing, bids, spend efficiency, and return at every level Set up and maintain conversion tracking via Meta Pixel, Google Tag Manager, and GA4 Run structured A/B and multivariate tests across creatives, audiences, copy, and landing pages Track ROAS, CPL, CPA, CTR, and conversion rates across all accounts and act on the data, not just report it Reporting and Growth Deliver clear performance reports that translate numbers into strategy, not just dashboards Identify trends, opportunities, and weaknesses and bring proactive recommendations to the team Stay current on Meta and Google updates, new ad formats, and algorithm changes Build retargeting sequences, upsell funnels, and automation once performance is validated

Requirements

Hands-on experience with Meta Ads Manager and Google Ads, with measurable results you can show us Strong command of campaign structure: ad sets, bidding strategies, audience segmentation, pixel setup, and conversion tracking Experience managing multiple client accounts simultaneously, ideally in an agency environment Analytical mindset: you read the data, know what it means, and know exactly what to do next Creative instinct: You understand what makes a great ad and can direct our team to produce one Proficiency with GA4, Meta Ads Manager, and Google Ads reporting tools Strong written English for reports, client updates, and internal briefs Nice to have Meta Blueprint or Google Ads certifications Experience with TikTok Ads or LinkedIn Ads Familiarity with Looker Studio or similar attribution platforms Experience with landing page optimisation and conversion rate improvement Background in e-commerce, SaaS, B2B, or lifestyle brand advertising

Benefits

Real ownership over real budgets, with direct impact on client growth Direct access to the founders Training and clear opportunities for growth Competitive salary plus performance bonus Remote-first, 5 days a week Birthday leave, because we celebrate our people A formal degree is not required. Your results and portfolio speak louder than credentials. We welcome applications from all backgrounds. Attach your CV and 2 to 3 examples of campaigns you have managed. Show us the numbers: ROAS, CPL, CPA, or whatever the win was. That is what matters. Apply To This Job