Growth & GTM Manager
About the Role
SubQ is hiring a Growth & GTM Manager to help scale awareness, acquisition, activation, and conversion across the full funnel. This is a highly executional and analytical role for someone who thrives in early-stage environments and loves experimentation. You’ll own and execute growth initiatives across paid acquisition, landing pages, lifecycle marketing, GTM campaigns, and funnel optimization. You’ll work closely with leadership, product, design, and engineering to launch campaigns, test new ideas quickly, optimize conversion paths, and help shape how SubQ goes to market. This role is ideal for a builder who is both creative and technical — someone who can move fast, wear multiple hats, and use data to drive decisions.
What You'll Do
Own Growth & Funnel Optimization Drive user acquisition and conversion across paid, organic, lifecycle, and product-led growth channels. Continuously test and optimize messaging, landing pages, CTAs, onboarding flows, and conversion funnels. Execute GTM Campaigns Support product launches and GTM initiatives from strategy through execution. Coordinate campaigns across web, email, paid, content, and social channels to drive awareness and pipeline growth. Lifecycle & Email Marketing Build and optimize lifecycle marketing programs including onboarding, nurture, activation, and re-engagement campaigns. Manage segmentation, automation, and performance tracking across email workflows. Landing Pages & Conversion Own landing page strategy and execution, including testing, messaging, UX recommendations, and conversion optimization. Partner with design and engineering to quickly launch and iterate on experiments. Performance Marketing Manage and optimize paid campaigns across channels including Google, LinkedIn, X, Meta, and other emerging platforms. Monitor CAC, conversion rates, attribution, and ROI to improve campaign performance. Analytics & Experimentation Track and analyze key funnel metrics and growth KPIs. Build reporting dashboards, identify opportunities, and run structured A/B tests to improve acquisition and activation performance. Marketing Operations & Tooling Help build and maintain the marketing tech stack and operational processes needed to scale growth efficiently. Work across tools such as HubSpot, Webflow, GA4, PostHog, Customer.io, Clay, Apollo, or similar platforms. What We're Looking For 3–6+ years of experience in growth marketing, performance marketing, lifecycle marketing, demand generation, or GTM roles at a startup or high-growth tech company Strong understanding of full-funnel growth strategy and conversion optimization Experience managing landing pages, paid campaigns, email marketing, and marketing automation workflows Analytical and data-driven mindset with experience measuring campaign and funnel performance Comfortable operating in ambiguity and moving quickly in fast-paced startup environments Strong project management and cross-functional collaboration skills Experience with modern marketing and analytics tools Bonus: experience marketing technical products, AI products, developer tools, or infrastructure platforms Compensation & Benefits Competitive base salary Performance-based bonus aligned with company and growth goals Equity participation Comprehensive health, dental, and vision coverage Company provided MacBook computer Unlimited time off Flexible work environment. Bay Area preferred, remote considered for exceptional candidates This is an early and highly impactful role. You’ll help define how SubQ goes to market and scales growth from the ground up. Subquadratic is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics. Subquadratic uses E-Verify to confirm employment eligibility in compliance with federal law. For more information please visit E-Verify. Apply To This Job