Senior Organic Growth Strategist - Link Building, SEM, SEO

Our client, a Kansas City-based senior living referral service, has an immediate need for a Sr. Manager of Organic Growth Strategy. This position will help define and enhance how the brand drives organic acquisition and product-led growth by capturing and scaling qualified, high-intent demand. This role requires deep expertise in SEO principles and mechanics, while at the same time extending into AI-driven discovery, product experience, and trust signals. Success in this role is measured by the clarity of strategy, quality of decision-making, and the team's ability to drive product impact. Sr. Organic Growth Strategist Responsibilities:

• Own and evolve organic growth strategy and drive outcomes
• Define and refine the organic growth strategy across products in partnership with senior leadership
• Own performance or organic acquisition, including grown in reach, quality, and high-intent demand entering the funnel
• Design how traditional SEO, AI-driven discovery, content, and product experiences work together as a coherent system
• Identify where product and platform investments unlock durable organic acquisition and reduce reliance on paid channels
• Apply strong understanding of SEO fundamentals, including technical SEO, information architecture, authority signals, internal linking, indexing, and performance, to strategic prioritization
• Interpret algorithm shifts and discovery changes to inform product direction and risk mitigation
• Ensure SEO and discovery considerations are embedded in product planning, not treated as downstream optimization
• Develop and articulate a clear point of view on how AI-driven discovery intersects with traditional search principles
• Translate emerging external shifts into internal guidance, guardrails, and prioritization
• Partner with Product Analytics and Data Science to size organic growth opportunities and inform tradeoffs
• Define hypotheses, success criteria, and learning plans for growth initiatives
• Provide leadership with clear, actionable perspectives on where to invest and where to focus
• Establish a clear measurement framework for organic growth, spanning core KPIs and emerging AI-driven discovery signals Influence cross-functional alignment
• Partner closely with Product Managers, Designers, Researchers, Engineers, Marketing, and Brand leaders
• Align stakeholders around shared definitions of SEO success, organic growth, and AI discovery readiness
• Facilitate structured conversations around ambiguous, cross-domain challenges
• Mentor and guide discovery-focused practitioners as the team grows
• Help define roles, priorities, and operating rhythms for organic growth and discovery work
• Contribute to hiring decisions and onboarding as additional capacity is added
• Over time, assume direct management responsibility for organic discovery roles as the team structure evolves

Sr. Organic Growth Strategist Requirements:

• 8-10 years of experience in SEO, organic growth, product strategy, or related roles
• Demonstrated depth in SEO fundamentals and a track record of influencing product decisions through search insights
• Experience managing or mentoring other practitioners
• Strong understanding of how technical SEO, content strategy, and product architecture drive organic performance
• Analytical strength and comfort working with evolving, ambiguous data sets
• Excellent communication skills and the ability to influence senior stakeholders
• Bonus: experience with AI-driven discovery, marketplaces, or trust-sensitive domains

This Role Is Not:

• A tactical SEO execution role focused on audits and keyword management
• A marketing channel owner accountable for campaign performance
• A content production role
• A delivery PM role owning sprint commitments

Why You'll Love It Here:

• Mission-driven work that helps families make meaningful, high-stakes decisions
• The opportunity to shape organic growth strategy during a pivotal AI-driven shift
• A role that combines deep SEO expertise with product strategy and team leadership
• High-leverage influence across multiple products and cross-functional partners
• The chance to define how SEO, AI discovery, and product-led growth evolve together

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.

Benefits

Benefits: 401(k) plus match Dental Insurance Health Insurance Vision Insurance Paid Time Off Apply tot his job Apply To this Job