Paid Acquisition Expert Freelance - Meta & TikTok Ads (M/F)
Context We are looking for a Senior Paid Acquisition Expert to take ownership of our paid campaigns execution and help us stabilize and scale performance. This is a high-impact role: Paid represents ~80%+ of our marketing investment Core driver of pipeline and revenue Multi-market scope: US, FR, IT, ES 👉 We need someone who can execute at a very high level from day one, bring structure, and challenge our current setup. About Veesion Veesion is an AI-powered video analytics solution that helps retailers prevent theft in real time using their existing CCTV cameras. Instead of reviewing footage after losses occur, our system: Detects suspicious gestures (concealment, consumption, etc.) Sends real-time alerts with video clips Enables teams to intervene earlier and deter repeat offenders 👉 Our value is built on: Visibility → Intervention → Deterrence Enables teams to intervene earlier and deter repeat offenders 👉 Our value is built on: Visibility → Intervention → Deterrence Our ICP (SMB Focus) We mainly target small to mid-sized retail chains: Verticals: supermarkets (core), convenience stores, liquor stores, pharmacy (testing) Size: 110 stores, multi-user environments Markets: US (primary), FR, IT, ES Key personas: Store owners / operators Multi-store managers Loss prevention / operations 👉 Messaging is ROI-driven, pragmatic, and must follow strict truth-driven guidelines (no overselling AI capabilities) Paid Acquisition at Veesion Our paid strategy is heavily focused on Meta Ads, with: Lead generation Meta Lead Forms + Typeform landing pages) Structured campaigns by: - Country - Vertical - Funnel stage Scale vs Build / testing) We also: Use scripted UGC videos (human & AI-generated) Work with external creative agencies UGC AI production) Are starting to explore TikTok Ads and potentially other channels 👉 Current priority: Clean up and rebuild a scalable foundation Improve performance reliability and testing velocity Scope of Work 1. Audit & Strategy Challenge Audit existing Meta campaigns (structure, targeting, performance) Identify key gaps and inefficiencies Challenge current setup and propose improvements 2. Campaign Execution & Management Set up, launch, and manage campaigns Meta primarily) Ensure: Clean campaign structure (by country / vertical / funnel) - Correct budget allocation (scale vs test) - Optimize campaigns continuously 3. Tracking & Data Reliability Ensure tracking is: - Correctly implemented - Reliable across campaigns Validate: - Campaign naming conventions - Attribution logic Flag and fix issues proactively 4. Testing & Performance Improvement Build a structured A/B testing framework Define hypotheses and test plans Analyze results and iterate quickly 5. Creative Feedback & Collaboration Work closely with creative agencies UGC / AI Provide: - Clear briefs - Feedback on scripts and ads Ensure creatives align with: - ICP - Performance goals - Messaging guidelines (no overselling) 6. Reporting & Communication Provide clear, concise weekly updates: - Performance - Learnings - Next actions Flag issues early and proactively Expected Outcomes Within the first weeks, we expect: Clean, structured campaign setup Reliable tracking and data Improved execution quality (no basic errors) Clear testing roadmap Strong collaboration with creative team Profile Weʼre Looking For Must-have Strong experience with Meta Ads (lead generation) Proven ability to: - Structure campaigns at scale - Run clean tests and optimize performance Strong attention to detail (no execution errors) Data-driven mindset Fluent in English (US campaigns) Nice-to-have Experience with TikTok Ads Experience in multi-market campaigns Experience with UGC / performance creative Engagement 3 days/week initially Potential to reduce to 2 days/week once stabilized Close collaboration with Growth team (strategy owned internally) Apply To This Job