Sr Manager, Content Marketing
About Lunar Solar Group: Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.
Our Culture
We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data. Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients. Job Summary We are looking for a Content Marketing Manager to own and scale our content engine across thought leadership, social media, case studies, etc. You’ll play a major role in positioning the company as a category leader in the digital marketing and ecommerce ecosystem. This role is ideal for someone who understands B2B marketing but also speaks the language of ecommerce/CPG operators, growth marketers, retention teams, and agency partners. You should be equally comfortable writing a strategic industry report, managing the company's case study pipeline, and developing thought leadership content for social media. You are equal parts strategist, operator, and storyteller. You understand how modern brands grow and can translate agency and software capabilities into content that educates, builds trust, and drives revenue. You are comfortable managing both high-level messaging and day-to-day execution across content, social media, and the website. You thrive in high-growth environments where creativity, ownership, and execution matter.
Key Responsibilities
Strategy & Leadership: Build and manage the company’s content strategy aligned to pipeline goals and product marketing objectives. Develop content themes around eCommerce growth, retention, advertising, customer acquisition, analytics, attribution, AI, and operational efficiency Oversee cross-functional internal and external teams to ensure execution across relevant content marketing efforts. Maintain Lunar brand consistency and quality control across all digital experiences and marketing channels. Track content, website, and social media performance across traffic, engagement, conversion, and pipeline influence to provide comprehensive reports to leadership. Content Program Management: Own editorial calendars across case studies, newsletters, webinars, social media, etc. Maintain website content including landing pages, blog posts, and case studies. Collaborate with leadership and internal subject matter experts to build authentic executive and brand presence across LinkedIn and X. Oversee lead and merchant lifecycle marketing via newsletter and automation strategy. Drive the cross-functional development of lead magnets that might include benchmark reports, strategy guides, calculators, and webinar content. Interview customers, partners, and internal stakeholders to create compelling case studies and success stories. Product Marketing Collaboration: Develop an in-depth knowledge of Lunar’s service and technology solutions, and turn technical insights into engaging content across the marketing mix. Work closely with product (SuperOrbital and DTR Labs) and sales teams to translate technical capabilities into clear value propositions. Support product launches with messaging, positioning, launch content, and sales collateral. Collaborate with cross-functional teams to maintain accurate VoC documentation of all customer personas to develop tailored content based on industry and use cases. Required: 5–7 years of experience in content marketing, product marketing, social media, at a B2B SaaS or agency targeting CPG brands. Strong understanding of the ecommerce ecosystem including Shopify, retention marketing, paid media, attribution, etc. Understanding of performance marketing metrics including CAC, LTV, ROAS, CPMs, and attribution. Exceptional writing and storytelling skills with the ability to simplify technical concepts. Experience supporting social media channels and company websites. Ability to operate independently in a fast-moving startup environment. Benefits: Competitive salary. Comprehensive health, dental, and vision insurance. Flexible work hours and remote work options. Professional development and training opportunities. Inclusive and supportive work environment that values creativity and innovation. 401k with match Bonus: TBD Quarterly Bonuses Apply To This Job