VP, Growth Marketing
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
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We’re looking for a strategic, execution-oriented Vice President of Growth Marketing to lead and scale Cision’s global demand generation and growth engine. This role owns the strategy, performance, and operating model behind the multi‐channel programs that generate and accelerate pipeline across enterprise and mid markets.
This is a highly cross‐functional leadership role for a revenue-minded marketer who can pair strategic rigor with hands‐on execution. You will shape demand strategy, build scalable operating models and teams, and partner closely with Sales, Marketing Operations, Revenue Operations, Product Marketing, Brand, and Field Marketing to improve lead quality, conversion, and overall funnel efficiency.
As a member of the Marketing Senior Leadership Team, you will play a critical role in shaping how Marketing drives measurable growth and revenue impact. This role reports directly to the Chief Marketing Officer.
What You’ll Do
- Own Global Demand & Growth Outcomes
- Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
- Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps.
- Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps.
- Build & Scale a High‐Impact Demand Engine
- Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.
- Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline.
- Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization.
- Support expansion into new markets and geographies with scalable, repeatable demand frameworks.
- Partner Across the Go‐To‐Market Organization
- Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
- Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases.
- Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events.
- Operate with Rigor & Modernize How We Work
- Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations.
- Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership.
- Act as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness.
- Build & Lead a High‐Performing Team
- Build, coach, and scale a global team across demand generation, growth marketing, and performance functions.
- Clarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive execution.
- Establish operating rhythms that create accountability, speed, and continuous improvement.
What You’ll Bring
- 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions.
- 7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams.
- Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments.
- Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms).
- Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships.
- Excellent executive communication and storytelling skills.
Preferred Qualifications
- Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments.
- Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI.
- Proven experience leading organizational change, operational modernization, or large‐scale transformation initiatives.
- Experience operating in multinational organizations and supporting growth across mature and emerging markets.
- Ability to think strategically and craft and deliver vision for growth opportunities, align marketing initiatives with business objectives and anticipate market shifts.
- Spirit of innovation and adaptability with the mindset to experiment, iterate and adapt quickly to changing market conditions, customer behaviors and competitive landscapes.
- Empathy and emotional intelligence to understand team needs, customer pain points to build relationships and drive buy-in.
- Willing to collaborate and share credit; open to feedback and constructive criticism; values team success over individual recognition.