SEO/AEO Manager

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives. We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals. Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com. Work location: This position may be based anywhere in the United States and includes minimal travel as part of the responsibilities. Job Summary As an SEO/AEO Manager, you will shape how Acuity appears in traditional search and AI-driven platforms—driving visibility, qualified traffic, and authority. You will define and drive the strategy for Acuity and all its brands. You will partner with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior. The SEO/AEO Manager develops and executes search strategies to improve rankings, increase visibility, and drive measurable business outcomes (traffic, leads, pipeline). This role connects strategy and execution—optimizing content for search engines, AI answer engines, and user intent while adapting to evolving algorithms and behaviors. Key Tasks & Responsibilities (Essential Functions) Search Strategy & Insights

• Develop SEO/AEO strategy aligned to business goals
• Conduct keyword and query research, including conversational search
• Use data to identify opportunities and guide optimization
• Partner with stakeholders to align search with campaigns

Content Optimization & Execution

• Create SEO content briefs (keywords, structure, linking)
• Optimize pages and assets for search and answer engines
• Structure content for clear, answer-first delivery
• Partner with writers on AI-optimized and snippet-ready content
• Manage content roadmap and priorities
• Audit and refresh content for performance

AI / Answer Engine Optimization (AEO)

• Optimize content for AI platforms (e.g., ChatGPT, Google AI Overviews)
• Implement schema and structured formats (FAQ, etc.)
• Align content to conversational queries
• Identify featured snippet and answer box opportunities
• Monitor and apply emerging AI search trends

Technical SEO

• Partner with developers on crawlability, indexation, and performance
• Manage technical SEO (schema, speed, redirects, sitemaps, canonicals)
• Conduct audits and resolve technical issues
• Ensure site architecture supports search and AI discovery

Performance Measurement & Reporting

• Define and track KPIs (rankings, traffic, conversions, visibility)
• Analyze performance using analytics and SEO tools
• Deliver insights and recommendations
• Report on impact tied to business outcomes

Skills and Minimum Experience Required

• Minimum of 2 years of experience in SEO, search marketing, or digital optimization
• Proven ability to improve organic performance and search visibility
• Experience using data to drive recommendations

Strategic & Analytical

• Strong analytical mindset with ability to translate data into strategy
• Deep understanding of search algorithms, ranking factors, and user intent
• Ability to identify growth opportunities and prioritize initiatives

Technical

• Experience with SEO tools (e.g., Conductor, SEMrush, Sitebulb)
• Understanding of HTML, CMS platforms, and website architecture
• Knowledge of structured data/schema and technical SEO best practices

Content & AEO

• Experience optimizing content for SEO and AI-driven search
• Understanding of semantic search, EEAT, and content structure
• Ability to align content with user intent and journeys

Collaboration & Communication

• Strong cross-functional collaboration skills
• Clear communicator to technical and non-technical stakeholders
• Experience working with writers, developers, and marketing team

Preferred Skills and Experience

• Experience with AEO or AI search platforms
• Knowledge of structured data, semantic search, and AI-driven content strategies
• Experience in B2B or complex service/product environments
• Familiarity with UX and content strategy principles

Travel Requirements 1-20% The range for this position is $66,500.00 to $97,800. Placement within this range may vary, depending on the applicant’s experience and geographic location. Acuity offers generous benefits including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on the role. For a list of our benefits, click here. We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law. Please click here and here for more information. Accommodation for Applicants with Disabilities: As an equal opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000, select option 4. Please clearly indicate what type of accommodation you are requesting and for what requisition. Any unsolicited resumes sent to Acuity Inc. from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Inc. mailing address, fax machine or email address, directly to Acuity Inc. employees, or to Acuity Inc. resume database will be considered Acuity Inc. property. Acuity Inc. will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Acuity Inc. will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search. E-Verify Participation Poster e-verify.gov eeoc.gov Apply To This Job