Vice President, Marketing Strategy and Operations

Overview

Vice President, Marketing Strategy & OperationsLocation: United States Work Arrangement: Remote About the RoleThe Vice President, Marketing Strategy & Operations is responsible for defining and operating the marketing growth engine for the organization. This leader sets the vision for how Marketing drives scalable revenue impact — owning planning, performance, operating model, and infrastructure. As a key member of the Marketing leadership team, this role acts as a strategic partner to the CMO and executive leadership, ensuring Marketing is accountable to pipeline creation, progression, and measurable business outcomes. This leader modernizes the Marketing function by embedding AI-enabled execution, data-driven decision-making, and customer-centric growth strategies at scale. Your Role Responsibilities? Here's What You'll Do.Partner directly with the CMO to define and operationalize the end-to-end marketing growth strategy aligned to company-wide revenue and market expansion goals — establishing Marketing as a co-owner of pipeline creation and progression across the full funnel.Own the global marketing operating model, leading annual and quarterly planning across Marketing to ensure alignment with Sales, Product, and corporate priorities — driving prioritization and resource allocation to maximize pipeline impact and market outcomes.Develop and maintain the rhythm of the business for pipeline creation and progression, leading demand generation calls cross-functionally and owning Marketing's performance framework with a focus on pipeline, ROI, revenue impact, and executive-level visibility.Define and lead a next-generation marketing data and technology strategy — accelerating adoption of AI to support micro-segmentation, content optimization, and predictive insights while evolving the martech ecosystem to support ABM, GEO, and cross-channel engagement strategies.Build and lead a high-performing Marketing Strategy & Operations function, establishing governance frameworks, processes, and best practices that drive speed, quality, accountability, and continuous improvement across the global organization.Advance digital and AI-driven visibility strategies including Generative Engine Optimization (GEO), enabling strong alignment across brand, communications, analyst relations, and events to drive competitive market leadership and long-term growth. Role EssentialsYou'll be set up for success if you have: 15+ years of progressive marketing leadership experience with demonstrated ownership of strategy, operations, and measurable revenue impactProven track record of scaling marketing functions in a growing, global B2B software or technology environmentDeep experience in demand generation, marketing operations, and performance management tied directly to pipeline and revenue outcomesStrong understanding of modern marketing capabilities including AI, ABM, digital transformation, and data-driven decision-makingDemonstrated experience partnering with executive leadership and influencing enterprise strategy at the highest levels of an organization What We'd Like to SeeBonus points if you bring: MBA or advanced degree in addition to a Bachelor's degreeExperience leading enterprise-wide change initiatives related to systems, data, and evolving ways of working across a global marketing functionDemonstrated ability to drive data integrity, governance, and usability across complex, multi-platform marketing technology ecosystemsHands-on experience with GEO (Generative Engine Optimization) and emerging AI-driven visibility and search strategiesProven ability to thrive and lead effectively in a fast-paced, globally distributed, and continuously evolving organization About HylandHyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com. © Hyland. All rights reserved. About Hyland Life#HylandLife Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work. The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success. As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them. Equal Opportunity StatementHyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements. Apply To This Job