[Remote] Marketing Manager (24302)

Note: The job is a remote job and is open to candidates in USA. NEOTech is a company specializing in Electronic Manufacturing Services (EMS) for various markets including Aerospace, Defense, Industrial, and Medical. They are seeking a B2B Marketing Manager to drive demand generation, pipeline growth, and sales enablement while managing the full marketing funnel and collaborating closely with Sales and Business Development.

Responsibilities

• Own and manage the end-to-end growth marketing and demand generation funnel supporting complex EMS sales cycles
• Develop and execute multi-channel B2B campaigns targeting Aerospace, Defense, Industrial, and Medical customers
• Generate and qualify leads aligned to strategic accounts, programs, and vertical priorities
• Build and optimize lead scoring, qualification, and routing frameworks in alignment with Sales and Business Development
• Improve conversion rates across extended funnels (inquiry - MQL - SQL - opportunity - awarded program)
• Define, track, and report on marketing KPIs tied to pipeline and revenue in support of lead and opportunity activity; campaign and engagement effectiveness; and contribution to pipeline and awarded programs. Examples: Cost per lead (CPL), MQL-to-SQL conversion rates, Pipeline and opportunity contribution, Campaign ROI and win-rate influence
• Implement and manage multi-touch attribution models suitable for long-cycle, multi-stakeholder buying journeys
• Analyze performance by market vertical, account type, and campaign source
• Develop dashboards and executive-ready reporting that connects marketing activities to business outcomes
• Optimize the corporate website and digital assets to support lead capture for EMS offerings, including NPI, prototyping, high-mix/low-volume, full-rate production, and lifecycle services
• Manage web analytics and tracking tools to understand user behavior, engagement, and conversion paths
• Stay current on web tracking trends, analytics best practices, and data privacy requirements in regulated environments
• Ensure accuracy and integrity of marketing and web data across systems
• Own day-to-day use and optimization of CRM and marketing automation tools to support lead management, reporting, and visibility
• Build and optimize automated nurture programs aligned to long sales cycles and technical audiences
• Ensure tight alignment between Marketing and Sales on lifecycle definitions, qualification criteria, and reporting
• Maintain data hygiene to support account-based marketing (ABM), opportunity tracking, and pipeline visibility
• Partner closely with Sales, Business Development, and sector leaders to support customer acquisition and account expansion
• Develop, maintain, and evolve core sales enablement materials, including: Enterprise and sector capability presentations, One-pagers and solution briefs, Program- and customer-specific messaging support, Translate complex manufacturing, engineering, and quality capabilities into clear, customer-focused value propositions, Ensure consistent use of approved positioning and messaging across customer-facing materials
• Steward NEOTech’s enterprise positioning and segment-specific messaging in day-to-day execution
• Ensure all messaging reflects NEOTech’s strengths in high-reliability, regulated manufacturing environments
• Develop compelling collateral material and customer case studies that highlight program wins, technical challenges solved, quality outcomes, and long-term partnerships
• Collaborate with internal stakeholders to capture success stories while respecting confidentiality and regulatory requirements
• Create thought leadership content (white papers, blogs, technical insights, market perspectives) that reinforce credibility and trust
• Leverage case studies and thought leadership in demand generation campaigns, website content, and sales outreach
• Serve as the central point of coordination for marketing activities across the organization
• Balance inbound requests with strategic priorities, ensuring focus on the highest-impact work
• Establish and maintain workflows and planning rhythms appropriate for a lean organization
• Collaborate with leadership to evolve marketing priorities as the business grows

Skills

• 5+ years of experience in B2B marketing, demand generation, or growth marketing
• Proven experience supporting complex, long-cycle sales environments (manufacturing, industrial, aerospace & defense, medical, or technology)
• Demonstrated ability to execute tactically while maintaining strategic alignment
• Strong expertise in analytics, performance metrics, attribution, and funnel reporting
• Hands-on experience with CRM and marketing automation platforms
• Demonstrated ability to create sales enablement content and customer-facing collateral
• Ability to translate technical and operational capabilities into compelling business narratives
• Strong writing and communication skills for technical and executive audiences
• Ability to work independently as a sole marketer while partnering closely with cross-functional teams
• Experience in Electronic Manufacturing Services (EMS) or high-reliability electronics
• Familiarity with regulated environments (AS9100, ISO, ITAR, FDA-related markets)
• Experience with account-based marketing (ABM) and strategic account support
• Strong writing and storytelling skills for technical and executive audience

Benefits

• Comprehensive benefit package including medical, dental and vision coverage
• Company-paid basic life/AD&D insurance
• Short-term and long-term disability insurance
• Voluntary supplemental insurances
• Flexible spending accounts and employee assistance program (EAP)
• Sick Leave, Vacation Time, and company-paid Holidays are also provided as paid time off
• NEOTech also provides a 401(k) Retirement Savings Plan option with a company match

Company Overview