[Remote] Marketing - SMB B2B

Note: The job is a remote job and is open to candidates in USA. One Step Software is the leading provider of management software for group homes across the United States, focusing on aiding individuals in their recovery from addiction and mental health issues. They are looking for a hands-on Marketer to drive lead generation efforts, run campaigns, and produce content to grow their SMB-focused B2B business.

Responsibilities

• Own lead generation for sales. Define, build, and continuously improve the programs that produce a reliable, growing flow of qualified SMB leads
• Run paid acquisition across channels. Plan, launch, and optimize campaigns on the platforms that work for our audience — Google, Meta, LinkedIn, and others — with rigorous testing and disciplined budget allocation
• Build and optimize the funnel. Create landing pages, lead magnets, email and nurture flows, and run ongoing conversion-rate optimization
• Produce content that converts. Develop SEO-driven and sales-enabling content — from keyword strategy through published assets that rank and drive pipeline
• Experiment relentlessly. Maintain a steady cadence of well-measured tests, read the results honestly, and scale what works
• Use AI as a force multiplier. Leverage AI tools to produce more, test faster, and operate with the output of a much larger team

Skills

• 2+ years driving growth or marketing for SMB-focused B2B startups, with demonstrated results generating qualified leads or building scalable pipelines
• Hands-on operator experience. You have personally run paid campaigns (and managed real budgets), built and shipped landing pages, written marketing content, and owned the outcomes — not just briefed others to do it
• A track record of creative, resourceful marketing. You've found unconventional ways to reach and convert customers, and you can point to specific things you launched and the impact they had
• Fluency with modern marketing and AI tooling, and a genuine appetite to continue learning and keeping up with the newest and latest marketing trends
• Analytical and data-honest. You set up clean ways to measure the results of the various strategies, let the numbers guide decisions, and change course quickly when something isn't working
• A bias toward shipping. You'd rather launch, learn, and iterate than plan in the abstract
• An entrepreneurial soul. You are an entrepreneur at heart and are excited about a role that doesn't have a monotonous script or strict guidelines for you to follow

Benefits

• Health Insurance
• 401k + Company Match
• Monthly Team Bondings
• 100% Remote
• Flexible PTO
• Flat organizational structure - no hierarchy or annoying layers of approval before you can make a decision

Company Overview