[Remote] Sr. Marketing Campaign Manager

Note: The job is a remote job and is open to candidates in USA. Everyday Speech is a no-prep digital curriculum focused on teaching social, behavioral, and communication skills to educators. The Senior Marketing Campaign Manager will be responsible for executing growth-focused campaigns, ensuring alignment with sales efforts, and optimizing marketing processes to drive user acquisition and revenue growth.

Responsibilities

• Own the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions
• Translate strategic priorities into clear campaign briefs, timelines, and execution plans across multiple simultaneous workstreams
• Coordinate cross-functional inputs (Product Marketing, Sales, RevOps) to ensure campaigns launch on time and with quality
• Build campaigns that are operationally simple, focused, and repeatable — not bespoke or one-off
• Execute on campaign elements including email production across audience segments and outreach motion types
• Partner closely with the inside sales team to ensure sequences, playbooks, and outbound motions are well-supported, current, and operationally clean
• Own campaign inputs that feed IS pipeline: lead handoff quality, sequence alignment, and audience segmentation
• Help maintain shared visibility into what's in market, what's converting, and what needs to change
• Maintain campaign best practices across tools (HubSpot, CRM, lifecycle tooling)
• Build and maintain clean workflows, campaign tracking, and marketing data
• Partner with RevOps to ensure accuracy of pipeline reporting and revenue attribution
• Identify operational gaps and proactively improve systems and processes
• Define and maintain clear success metrics for campaigns
• Build reporting and surface insights on what is working, what isn't, and why — with a focus on funnel-level signal over surface metrics
• Run structured experiments and document findings in a way that builds institutional knowledge
• Help the team distinguish signal from noise as GTM motions develop and mature

Skills

• 7+ years of experience in campaign management, demand generation, or revenue-facing marketing
• Hands-on HubSpot expertise (or comparable marketing automation and CRM platforms)
• Proven experience in B2B SaaS or EdTech, ideally with PLG or high-velocity, low-ACV acquisition motions
• Strong written communication skills — able to write audience-appropriate copy and document clearly for a team
• Comfortable working at the intersection of marketing and sales, with the ability to operate fluently in both worlds
• Highly organized, detail-oriented, and biased toward action informed by data

Benefits

• Cigna Health Insurance – 100% premium coverage for team members & dependents
• Dental & Vision Coverage – 100% premium coverage for team members & dependents
• 3% Employer-Match on 401(k)
• $50K Life Insurance / AD&D
• Flexible PTO Plan &  Sick Leave Policy
• 16 Weeks of Paid Parental Leave
• Home Office Reimbursements
• Book & Learning Stipend
• Meaningful Employee Experience Initiatives
• Every Other Friday Off After 90 Days!

Company Overview