[Remote] Channel Marketing Manager - Construction / Building Products - Remote

Note: The job is a remote job and is open to candidates in USA. Direct Sales Recruiting, LLC is a recruitment organization seeking a Channel Marketing Manager for a leading manufacturer of outdoor recreation products. The role involves leading distributor marketing programs, driving market demand, and enhancing partner engagement across North America.

Responsibilities

• Serve as the primary marketing partner to distributors, dealers, and channel partners across North America
• Develop and execute channel marketing programs that increase demand and market penetration within the education, municipal, parks & recreation, architectural, and construction sectors
• Support distributor digital marketing efforts including websites, social media, email marketing, lead generation, and local campaigns
• Create sales enablement tools, presentations, collateral, and marketing assets that help distributors win business with architects, schools, municipalities, and commercial customers
• Train distributor teams on marketing programs, brand standards, and campaign execution
• Coordinate marketing support for trade shows, industry conferences, customer events, and distributor meetings
• Collaborate closely with sales leadership to improve lead generation, partner engagement, and revenue growth
• Measure channel marketing effectiveness and optimize programs based on performance metrics

Skills

• Min. 7+ years of Channel Marketing, Partner Marketing, Distributor Marketing, or B2B Marketing experience
• Experience supporting distributor, dealer, representative, or channel partner networks
• Industry experience within one or more of the following: Building Products, Architectural Products, Site Furnishings & Amenities, Parks & Recreation, Outdoor Recreation Equipment, Construction, Landscape Products, Municipal/Government Markets and Education/K-12 Markets
• Strong understanding of specification-driven sales environments involving architects, landscape architects, engineers, contractors, municipalities, schools, and government agencies
• Experience developing integrated marketing campaigns, sales enablement tools, and channel partner programs
• Excellent communication, presentation, and project management skills

Benefits

• Comprehensive Benefits Package
• Paid Time Off & Holidays
• Fully Remote Work Environment
• Opportunity to work with a market-leading organization serving high-growth education, municipal, and community development sectors

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